Ranking PreCure – Smile Precure!
Precure with a fairy tale motif.
Characters: Smile takes the same characters as the five in Yes! PreCure 5 and makes them slightly more interesting (and prettier). This also means that they have some of the simplest and most boring characterizations in all of Precure-dom. The genki one, the shy artist, the studious one…yeah. Only two of them are really even likable. – D
Character designs and transformation sequences: Okay, I still have a hard time taking most of the hairstyles seriously. Cure Peace’s is like an umbrella, Beauty’s is like a squid, March’s is just…I can’t even. The uniforms are pretty cute, but nothing great. The transformation sequences are just all right. The ones for the upgraded Princess Forms were awesome the first time. But after seeing ten transformation sequences for almost the entire second half, the magic wears off quickly. – C
Mascots: Candy is annoying, but her brother Pop is rather awesome and one of the best characters in the show. And like in Suite Precure, they actually do have some plot significance. At least neither of them have irritating speech impediments. – C
Villains: Like the protagonists, the three primary villains are also very simple and boring. They have some rare actually humorous moments when they argue with each other, but most of the time it’s just annoying and repetitive. There was a nice little piece of fanservice where the main three received humans forms. I appreciated that. The supporting villain, Joker, is pretty awesome. – D
Overall execution: Lazy dialogue, lazy characters and characterization, and too redundant in many ways. – C-


smile precure was a horrible season but has been the MOST marketable. it has done better selling its shit and revolutionizing magical girl culture than any precure series beform. If only it was actually a good watch. DOKI you better impress!